Paws and Claws Holistic Animal Clinic serves all types of animal friends from cats and dogs to exotic pets. The company will be opening two new locations later this year in the region. They desired a common look and feel at all of their clinics, as well as strong brand recognition. Paws and Claws clients should experience the same environment, interactions, merchandise, communication, and visuals regardless of which location they go to for services. The brand identity guide ties all of these things together.